A question every child will frequently ask. This continues until they are old enough. Not old enough to stop eating candy, but old enough not to have to ask anymore. Because we all do sweets.

Candy is a universal representative of something nice, delicious and fine.
At Van Vliet | The Family of Candy Brands we make exactly that, candy.

There are thousands of recipes for sweets. Each recipe brings us another candy. Local ingredients, cultural preferences, traditions and experience all influence the final result. The one is not necessarily better than the other. It's a matter of taste.

There are at least as many ways to develop, produce and sell sweets. However, there is only one way we do that at Van Vliet, according to the Van Vliet Recipe. This recipe, which consists of three basic ingredients, determines how we work with each other, with our partners and our customers.  The basic ingredients Value Creation, Enthusiasm and Dedication can be found in all our concepts, our products and in the people who work at Van Vliet | The Family of Candy Brands.

Who would not want to have their own candy brand? With an assortment that suits you completely. With the flavors that you find the most delicious. Originated from a gap in the market, a passion or the questions of your customers. Tasty candy in your store is always a good idea. But how do you implement it?

• Van Vliet is an expert in creating Private Labels. Thanks to our years of experience with our own brands Meenk; De Bron; Kindly's and The Marshmallow Company; we know exactly what is going on in the market. We are happy to share this experience with our customers to develop a complete product. We call this a profitable confectionery concept.
• We know all the factors that play a role in putting a successful candy brand on the market. Purchasing, production, packaging, marketing up to and including sales and distribution, have our full attention every day. Because of this we can advise you as no other when it comes to setting up your Private Label. We do this with as much dedication and enthusiasm as with our 'own' brands.

Because the Private Labels are full members of Van Vliet | The Family of Candy Brands